Explainer Videos
What is an Explainer Video?
An Explainer Video is a 15 second to one minute video that engages visitors in an entertaining way, while revealing who you are and the services you offer. It is recommended that the video tells a story relating to your services to draw the viewer in.
Because video incorporates visuals, sound, and possibly text, it engages the primary senses for intaking information. A good video will entertain the visitor, allowing them to relax while you convey the subject matter in a “who, what, and why” format.
Today’s world is filled with advertisements that bombard the eyes and ears. If someone has come to your website, they already have an interest in your services. An Explainer Video will present them with a taste of who you are without sounding like another sales pitch. It also allows the viewer to watch it from the perspective of self-education, based on their own curiosity. In essence, it can help them sell your services to themselves.
What Are the Types of Explainer Videos?
This is where it gets interesting. The Explainer Video is only limited by your imagination and budget. If you want a simple animated video with voice over, or a full-on production with live actors, that is your choice.
The content can be just about anything. You want it to be funny? Go for it. If you want a more serious tone, that is fine also. Most people choose inexpensive, shorter videos, and leave the mini movies to the larger corporations.
Are Explainer Videos Expensive?
Relating to the above question, most are not. Depending on the type of video you want, the cost is between a few hundred to $15,000. Length, production, style, and other elements set the price.
Again, your budget dictates what kind of video will be best for you. The nice thing about Explainer Videos is that the return on investment (ROI) of a one-time cost is high.
What is the Return on Investment of Explainer Videos?
That depends on your market and competitive saturation, but it can be as high as 100%. Explainer Videos will generate a return, and if your services are solid, you are guaranteed an ROI. It is almost impossible to not get conversions through them.
The other thing to consider is that the video will continue to sell for you, long after it has been paid for. That is years of marketing for your investment.
How Can an Explainer Video Help My Business?
Considering the above information, we have laid the foundation for how an Explainer Video benefits a company and influences clients. Now, lets look at some statistics and other ways they improve sales.
- Answering client questions, causing the client to trust you more.
- Increasing visitor interest and curiosity to learn more
- Capturing consumer attention. 10% of people remember what they are told, but 68% of people remember information from a video.
- Entertaining and informative
- Viewers will spend an average of 2 minutes more exploring your services online.
- People who willingly went to your page are 64% more likely to buy. This increases with a video.
- 60% of people will watch a video before reading text.
- 59% of Senior Executives will watch a video before reading text.
As you can clearly see, Explainer Videos increase client engagement and sales, while having a high ROI. If you want a free consultation to see if an Explainer Video is right for you, schedule an appointment by clicking on the calendar below.
