SEO/Copywriting
What is SEO?
SEO stands for Search Engine Optimization. SEO is the practice of utilizing, and capitalizing on specific elements in and on your webpage, to raise the likelihood of it showing up in searches. This is done through keywords, phrases, and the way those are incorporated in the meta data of your site.
Basically, SEO practices should go into the build of your website as well as into any new content. The goal of SEO is to become the first choice among your competition. The closer you are to the top of page one in searches, the more successful you will be in getting new customers.
How Do Search Rankings Affect Me?
The simple answer is that if you are on page three, buried under your competition, you are already losing customers. They may never know you exist, unless someone tells them about you, or they randomly discover you while out on the town. To have a website ranked poorly is the equivalent of making a commercial that no one will ever see, except it is everything about your brand.
What Are the Benefits of SEO?
- SEO builds trust and credibility: informative content lets customers feel educated by a reliable source.
- Improves website performance: good SEO improves the functionality of your webpage.
- Improves website design: layouts and content are ordered and intuitive to find.
- Can let you know what customers want: you can see what content draws in customers.
- Brings increased engagement, traffic, and conversions: if you provide interesting information, sales will happen.
- Builds your brand: shows who you are and what you are known for.
- Helps your audience find you: more eyes on you.
- Makes you mobile friendly: compatibility.
Do I Really Need to Do SEO?
That depends on your goals. If you are satisfied just keeping your walk-in customers and gaining new clients by word of mouth, or if you are the only one offering your services in a localized area, then your SEO needs would be minimum to none. However, if you want to generate new sales online, or are in a competitive market, then yes, you need to do this.
Growing an online business requires good SEO and copywriting practices. The further you want to extend your reach, the more competition there will be in your market. You will be running up against other businesses who are better known in their localities.
Where Does Copywriting Fit Into SEO?
Copywriting is one of the tools in SEO. From the words on your homepage, to articles and blogs, good copy following SEO techniques can boost your ratings, trust with clients, and make sure your customers are educated about who you are and the services you provide.
Using key phrases, words, and questions, you can increase traffic to your website. This has several applications, including your location, service area, informative articles, and product descriptions. Keeping your pages updated with new information, and older pages edited for out-of-date info, will make a vast difference in the number of visitors you have.
As you can see, SEO can become a juggernaut for your business to move forward. If you would like to schedule a free consultation, click on the calendar below.
